Servicing our customers more sustainably


As a leading bakery business, we have a national full-time team of territory sales managers that call on our customers on a daily basis. Every year our territory sales managers consume 25,5001 litres of petrol and cover an estimated 345,600km2 per year. This is a significant distance and covering it generates roughly 50.13 tonnes of CO2 emissions.

What we’re doing

Since developing our sustainability program, we’ve been on a journey to adopt a continuous improvement sustainability model. As our territory manager fleet turns over 5-10 cars each year. It was determined that the best way to make a sustainable next step and not waste existing resources, was to start phasing in a more sustainable vehicle as part of the existing fleet replenishment program.

After a rigorous market review led by our procurement team. It was determined that the best vehicle for our businesses needs was the Toyota RAV 4 HEV ‘Hybrid Electric Vehicle’. From September 20215 the business has started phasing out the current car and moving to the Toyota RAV 4 HEV vehicle.

The result

Once the fleet has fully moved to the new Toyota RAV 4 HEV. GWF Baking NZ’s estimated annual gasoline consumption will reduce by 35%6 and CO2 emissions will reduce by 23%7.


Why did GWF not move to a plug-in electric vehicle option?

For our territory managers this vehicle is a tool of trade. Which is why we decided it is too much of an imposition to install a plug-in charging unit into an employee’s owned or rented dwelling.

Why did you not replace the whole territory manager fleet all at once?

The collective resources required to make a car is substantial. It was decided that although the current car emits a higher CO2 than the new Toyota RAV 4 HEV. Discarding these existing vehicles before their useful life was realised, would be less sustainable than phasing them out.

When will your whole fleet be hybrid vehicles?

The full territory manager fleet should have migrated to the Toyota RAV 4 HEV’s by December 20248.

What is the safety rating of your new RAV 4 HEV?

Safety is a core value of our business and not something we would ever compromise on. Which is why the Toyota RAV 4 also carries a 5 star9 safety rating.

This data is not live and is subject to change. Last updated 26/06/21.

  1. Based on CX5 fuel consumption by the estimated distance travelled.
  2. Estimate is based on 16 territory managers driving 21,600km on average per year.
  3. Based on 21,600 KM’s driven x the current Mazda CX5’s 145g/km CO2 emission rating.
  4. Based on 2017 ANCAP Safety Rating
  5. Based on the estimated delivery date from supplier.
  6. Based on combined fuel consumptions stats supplied by manufacture, Toyota RAV 4: 4.8L /100km vs. Mazda CX5: 7.4L /100km.
  7. Based on combined fuel consumptions stats supplied by manufacture, Toyota RAV 4: 112g/km vs. Mazda CX5: 145g/km.
  8. Based on the estimated life span of the 10 CX5’s purchased in 2019.
  9. Based on 2019 ANCAP Safety Rating