Due to the cost, design and engineering challenges involved in changing our equipment to handle the new cardboard bread tags, we will be doing a phased roll out. From August Ploughmans Bakery and Bürgen (some of NZ’s favourite bread brands) will move to the new cardboard tags nationally. Tip Top (the largest brand in bakery) will move to the cardboard bread tags across its Supersoft, Oatilicious and fruit bread brands in the first half of 2022.