In a New Zealand first, GWF Baking NZ has announced a move to more sustainable packaging by introducing 100% recycled and recyclable cardboard bread tags, designed to lock in long lasting freshness and taste.

Launching Nationally across Ploughmans Bakery and Bürgen brands in August 2021 our carboard tags can be recycled in kerbside recycling bins. The best way to do this is to tuck the tag inside other paper or carboard products (such as a used envelope), to give them the best chance of being upcycled into a new product.

We are aiming to remove 7 million plastic tags from our waste streams by the end of 2021, and this will increase to 75 million pieces of plastic with the roll out of the 100% recycled and recyclable carboard bread tags across our entire portfolio by end of 2022.

The transition to recyclable bread tags is the first of a series of packaging innovations under the Company’s new vision, “Feeding Kiwi families more sustainably”.